AI

When private AI is the right answer - and when it isn't

Running a model on your own hardware is not automatically better. It is better in specific situations, and expensive in the rest.

The question we get asked is "can we have our own AI?" The useful question is narrower: what data does it need to see, and where is that data allowed to be?

If the answer involves contracts, patient records, payroll, unreleased designs or anything a regulator would ask about, a hosted model becomes a policy problem before it becomes a technical one. Running locally removes that conversation entirely - the documents never leave the building, there is no per-seat subscription, and nothing changes underneath you when a vendor updates their terms.

The trade is real, though. You buy the hardware once and own it, along with the responsibility for keeping it running. A local model will not match the largest hosted models on open-ended reasoning. And someone has to maintain it.

Where it wins clearly: answering questions against a fixed internal corpus - your policies, your manuals, your ticket history. That is retrieval plus a competent model, and a competent model is one you can host yourself. Where it usually loses: anything needing frontier-level reasoning, or a workload so occasional that dedicated hardware sits idle.

Our rule of thumb: if the data is sensitive and the questions are repetitive, host it yourself. If the data is public and the questions are open-ended, don't.

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